A Personal Injury Attorney is Well Worth their Price | Legal


Legal | Legal | * Written by Aloysius Aucoin | Tuesday, 31 July 2012 08:37 | Word Count: 486

Because of the large number of accidents that occur every day, the job of a personal injury attorney is extremely beneficial to society as a whole. First of all, they give their clients the best chance at being properly represented when they attend their court hearing. More importantly, they assist them in getting compensation that will help pay for the cost of fixing their injuries and for the inconveniences that may have been caused because of someone else's negligence. A personal injury attorney can assist people who have been injured in several different types of cases.

For instance, someone could get into a bad car wreck that was the result of someone else's carelessness. When this occurs, they need someone by their side who would be able to properly represent them and ensure that they get all of the damages that they are due. There are several different ways that someone could find themselves in the aforementioned situation.

A person under the influence of alcohol could be driving down the road, swerving carelessly and unaware of their surroundings. In many cases, this type of behavior results in a tragedy. However, there are times when fatalities are not the result, but major injuries are. This includes broken arms, broken legs or large gashes and cuts.

These types of accidents can also occur due to another person becoming distracted by an electronic device like their cell phone. It's not uncommon to see someone talking on the phone or texting while they are trying to drive at the same time. Contrary to what some people may believe, it's impossible for someone to give their full attention to the road while using an electronic device. This is why these actions often cause bad wrecks and unnecessary harm. So, it's very important for people in these situations to have an advocate who will diligently fight for them.

Getting into car accident with another average-sized vehicle isn't the only thing that would cause someone to need the help of a personal injury attorney. These lawyers are also needed when someone is harmed because of the recklessness of someone driving an 18-wheeler. In actuality, the help of these professionals are needed even more in these cases. That's because 18-wheelers are usually owned by large companies who have their own team of highly-skilled attorneys. Therefore, going up against these corporations alone would be very unwise.

In these types of cases, it takes much more than someone trying to play upon the sympathy of the court. In order to win a case against a big corporation, someone would need hard facts, evidence and an extremely believable argument. The average person can't do this alone, which is why a personal injury attorney is needed.

Because of the great amount of help that they provide, these lawyers shouldn't be seen as expensive liabilities. Without their assistance, many people would find themselves losing a battle that they should've easily won.

Hire a Dallas personal injury attorney that will be on your side during a court case. Find representation at http://www.girardslaw.com

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Gore Vidal, celebrated author, playwright, dies

FILE - In this Nov. 19, 2009 file photo, actress Joanne Woodward, left, stands by as Gore Vidal speaks at the National Book Awards in New York. Woodward presented Vidal with the Medal for Distinguished Contribution to American Letters. Vidal died Tuesday, July 31, 2012, at his home in Los Angeles. He was 86. (AP Photo/Tina Fineberg, File)

FILE - In this Nov. 19, 2009 file photo, actress Joanne Woodward, left, stands by as Gore Vidal speaks at the National Book Awards in New York. Woodward presented Vidal with the Medal for Distinguished Contribution to American Letters. Vidal died Tuesday, July 31, 2012, at his home in Los Angeles. He was 86. (AP Photo/Tina Fineberg, File)

FILE - In this Jan. 10, 2009 file photo released by the Florida Keys News Bureau, author and essayist Gore Vidal delivers the keynote presentation during the first session of the 27th annual Key West Literary Seminar in Key West, Fla. Vidal died Tuesday, July 31, 2012, at his home in Los Angeles. He was 86. (AP Photo/Florida Keys News Bureau, Carol Tedesco)

FILE - In this May 5, 2003 file photo, author Gore Vidal arrives for the Film Society of Lincoln Center's gala event in New York. Vidal died Tuesday, July 31, 2012, at his home in Los Angeles. He was 86. (AP Photo/Stuart Ramson, File)

FILE - This 1977 file photo shows author Gore Vidal. Vidal died Tuesday, July 31, 2012, at his home in Los Angeles. He was 86. (AP File Photo)

FILE - In this Dec. 9, 1974 file photo, author Gore Vidal tosses barbs in all directions as he discusses Hollywood unions, politics, lecturing and publicizing books during an interview in Los Angeles. Vidal died Tuesday, July 31, 2012, at his home in Los Angeles. He was 86. (AP File Photo)

In a world more to his liking, Gore Vidal might have been president, or even king. He had an aristocrat's bearing ? tall, handsome and composed ? and an authoritative baritone ideal for summoning an aide or courtier.

But Vidal made his living ? a very good living ? from challenging power, not holding it. He was wealthy and famous and committed to exposing a system often led by men he knew firsthand. During the days of Franklin Roosevelt, one of the few leaders whom Vidal admired, he might have been called a "traitor to his class." The real traitors, Vidal would respond, were the upholders of his class.

The author, playwright, politician and commentator whose vast and sharpened range of published works and public remarks were stamped by his immodest wit and unconventional wisdom, died Tuesday at age 86 in Los Angeles.

Vidal died at his home in the Hollywood Hills at about 6:45 p.m. of complications from pneumonia, his nephew Burr Steers said. Vidal had been living alone in the home and had been sick for "quite a while," Steers said.

Vidal "meant everything to me when I was learning how to write and learning how to read," Dave Eggers said at the 2009 National Book Awards ceremony, where he and Vidal received honorary citations. "His words, his intellect, his activism, his ability and willingness to always speak up and hold his government accountable, especially, has been so inspiring to me I can't articulate it."

Along with such contemporaries as Norman Mailer and Truman Capote, he was among the last generation of literary writers who were also genuine celebrities ? regulars on talk shows and in gossip columns, personalities of such size and appeal that even those who hadn't read their books knew their names.

His works included hundreds of essays, the best-selling novels "Lincoln" and "Myra Breckenridge" and the Tony-nominated play "The Best Man," a melodrama about a presidential convention revived on Broadway in 2012. Vidal appeared cold and cynical on the surface, dispassionately predicting the fall of democracy, the American empire's decline or the destruction of the environment. But he bore a melancholy regard for lost worlds, for reason and the primacy of the written word, for "the ancient American sense that whatever is wrong with human society can be put right by human action."

Vidal was uncomfortable with the literary and political establishment, and the feeling was mutual. Beyond his honorary National Book Award, he won few major writing prizes, lost both times he ran for office and initially declined membership into the American Academy of Arts and Letters, joking that he already belonged to the Diners Club. (He was eventually admitted, in 1999).

But he was widely admired as an independent thinker ? in the tradition of Mark Twain and H.L. Mencken ? about literature, culture, politics and, as he liked to call it, "the birds and the bees." He picked apart politicians, living and dead; mocked religion and prudery; opposed wars from Vietnam to Iraq and insulted his peers like no other, once observing that the three saddest words in the English language were "Joyce Carol Oates." (The happiest words: "I told you so").

Ralph Ellison labeled him a "campy patrician." Vidal had an old-fashioned belief in honor, but a modern will to live as he pleased. He wrote in the memoir "Palimpsest" that he had more than 1,000 "sexual encounters," nothing special, he added, compared to the pursuits of such peers as John F. Kennedy and Tennessee Williams. Vidal was fond of drink and alleged that he had sampled every major drug, once. He never married and for decades shared a scenic villa in Ravello, Italy, with companion Howard Austen.

In print and in person, he was a shameless name dropper, but what names! John and Jacqueline Kennedy. Hillary Clinton. Tennessee Williams. Mick Jagger. Orson Welles. Frank Sinatra. Marlon Brando. Paul Newman and Joanne Woodward. Tim Robbins and Susan Sarandon.

Vidal dined with Welles in Los Angeles, lunched with the Kennedys in Florida, clowned with the Newmans in Connecticut, drove wildly around Rome with a nearsighted Williams and escorted Jagger on a sightseeing tour along the Italian coast. He campaigned with Eleanor Roosevelt and Harry Truman. He butted heads, literally, with Mailer. He helped director William Wyler with the script for "Ben-Hur." He made guest appearances on everything from "The Simpsons" to "Rowan and Martin's Laugh-In."

Vidal formed his most unusual bond with Oklahoma City bomber Timothy McVeigh. The two exchanged letters after Vidal's 1998 article in Vanity Fair on "the shredding" of the Bill of Rights and their friendship inspired Edmund White's play "Terre Haute."

"He's very intelligent. He's not insane," Vidal said of McVeigh in a 2001 interview.

Vidal also bewildered his fans by saying the Bush administration likely had advance knowledge of the Sept. 11, 2001 attacks; that McVeigh was no more a killer than Dwight Eisenhower and that the U.S. would eventually be subservient to China, "The Yellow Man's Burden."

Christopher Hitchens, who once regarded Vidal as a modern Oscar Wilde, lamented in a 2010 Vanity Fair essay that Vidal's recent comments suffered from an "utter want of any grace or generosity, as well as the entire absence of any wit or profundity." Years earlier, Saul Bellow stated that "a dune of salt has grown up to season the preposterous things Gore says."

A longtime critic of American militarism, Vidal was, ironically, born at the United States Military Academy in West Point, N.Y., his father's alma mater. Vidal grew up in a political family. His grandfather, Thomas Pryor Gore, was a U.S. senator from Oklahoma. His father, Gene Vidal, served briefly in President Franklin Roosevelt's administration and was an early expert on aviation. Amelia Earhart was a family friend and reported lover of Gene Vidal.

Vidal was a learned, but primarily self-educated man. Classrooms bored him. He graduated from the elite Phillips Exeter Academy, but then enlisted in the Army and never went to college. His first book, the war novel "Williwaw," was written while he was in the service and published when he was just 20.

The New York Times' Orville Prescott praised Vidal as a "canny observer" and "Williwaw" as a "good start toward more substantial accomplishments." But "The City and the Pillar," his third book, apparently changed Prescott's mind. Published in 1948, the novel's straightforward story about two male lovers was virtually unheard of at the time and Vidal claimed that Prescott swore he would never review his books again. (The critic relented in 1964, calling Vidal's "Julian" a novel "disgusting enough to sicken many of his readers"). "City and the Pillar" was dedicated to "J.T.," Jimmie Trimble, a boarding school classmate killed during the war whom Vidal would cite as the great love of his life.

Unable to make a living from fiction, at least when identified as "Gore Vidal," he wrote a trio of mystery novels in the 1950s under the pen name "Edgar Box" and also wrote fiction as "Katherine Everard" and "Cameron Kay." He became a playwright, too, writing for the theater and television. "The Best Man," which premiered in 1960, was made into a movie starring Henry Fonda. Paul Newman starred in "The Left-Handed Gun," a film adaptation of Vidal's "The Death of Billy the Kid."

Vidal also worked in Hollywood, writing the script for "Suddenly Last Summer" and adding a subtle homoerotic context to "Ben-Hur." The author himself later appeared in a documentary about gays in Hollywood, "The Celluloid Closet." His acting credits included "Gattaca," ''With Honors" and Tim Robbins' political satire, "Bob Roberts."

But Vidal saw himself foremost as a man of letters. He wrote a series of acclaimed and provocative historical novels, including "Julian," ''Burr" and "Lincoln." His 1974 essay on Italo Calvino in The New York Review of Books helped introduce the Italian writer to American audiences. A 1987 essay on Dawn Powell helped restore the then-forgotten author's reputation and bring her books back in print. Fans welcomed his polished, conversational essays or his annual "State of the Union" reports for the liberal weekly "The Nation."

He adored the wisdom of Montaigne, the imagination of Calvino, the erudition and insight of Henry James and Edith Wharton. He detested Thomas Pynchon, John Barth and other authors of "teachers' novels." He once likened Mailer's views on women to those of Charles Manson's. (From this the head-butting incident ensued, backstage at "The Dick Cavett Show.") He derided Buckley, on television, as a "crypto Nazi." He was accused of anti-Semitism after labeling conservative Norman Podhoretz a member of "the Israeli fifth column." He labeled Ronald Reagan "The Acting President" and identified Reagan's wife, Nancy, as a social climber "born with a silver ladder in her hand."

In the 1960s, Vidal increased his involvement in politics. In 1960, he was the Democratic candidate for Congress in an upstate New York district, but was defeated despite Ms. Roosevelt's active support and a campaign appearance by Truman. (In 1982, Vidal came in second in the California Democratic senatorial primary). In consolation, he noted that he did receive more votes in his district in 1960 than did the man at the top of the Democratic ticket, John F. Kennedy.

Thanks to his friendship with Jacqueline Kennedy, with whom he shared a stepfather, Hugh Auchincloss, he became a supporter and associate of President Kennedy, and wrote a newspaper profile on him soon after his election. With tragic foresight, Vidal called the job of the presidency "literally killing" and worried that "Kennedy may very well not survive."

Before long, however, he and the Kennedys were estranged, touched off by a personal feud between Vidal and Robert Kennedy apparently sparked by a few too many drinks at a White House party. By 1967, the author was an open critic, portraying the Kennedys as cold and manipulative in the essay "The Holy Family." Vidal's politics moved ever to the left and he eventually disdained both major parties as "property" parties ? even as he couldn't help noting that Hillary Clinton had visited him in Ravello.

Meanwhile, he was again writing fiction. In 1968, he published his most inventive novel, "Myra Breckenridge," a comic best seller about a transsexual movie star. The year before, with "Washington, D.C.," Vidal began the cycle of historical works that peaked in 1984 with "Lincoln."

The novel was not universally praised, with some scholars objecting to Vidal's unawed portrayal of the president. The author defended his research, including suggestions that the president had syphilis, and called his critics "scholar-squirrels," more interested in academic status than in serious history.

But "Lincoln" stands as his most notable work of historical fiction, vetted and admired by a leading Lincoln biographer, David Herbert Donald, and even cited by the conservative Newt Gingrich as a favorite book. Gingrich's praise was contrasted by fellow conservative Rep. Michele Bachmann, who alleged she was so put off by Vidal's "Burr" that she switched party affiliation from Democrat to Republican.

In recent years, Vidal wrote the novel "The Smithsonian Institution" and the nonfiction best sellers "Perpetual War For Perpetual Peace" and "Dreaming War: Blood for Oil and the Cheney-Bush Junta." A second memoir, "Point to Point Navigation," came out in 2006. In 2009, "Gore Vidal: Snapshots in History's Glare" featured pictures of Vidal with Newman, Jagger, Johnny Carson, Jack Nicholson and Bruce Springsteen.

Vidal and Austen chose cemetery plots in Washington, D.C., between Jimmie Trimble and one of Vidal's literary heroes, Henry Adams. But age and illness did not bring Vidal closer to God. Wheelchair-bound in his 80s and saddened by the death of Austen and many peers and close friends, the author still looked to no existence beyond this one.

"Because there is no cosmic point to the life that each of us perceives on this distant bit of dust at galaxy's edge," he once wrote, "all the more reason for us to maintain in proper balance what we have here. "Because there is nothing else. No thing. This is it. And quite enough, all in all."

Vidal is survived by his half-sister Nina Straight and half brother Tommy Auchincloss.

___

Associated Press writer Andrew Dalton contributed to this report from Los Angeles.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-08-01-Obit-Gore%20Vidal/id-d96eb260f9a4465d93324fe59f53cba4

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Lincee Ray: 'Bachelor Pad' Season 3 Premiere Recap: Nudity in Week One

At one point during the Season 3 premiere episode of ABC's "Bachelor Pad," I wondered if we should all be tested for STDs just for watching this ridiculous filthy train wreck of a show. It was manipulation on steroids. It was back stabbing at its finest. I'm quite certain that parts of it were crawling with germs. It's the "Bachelor Pad," season three. Hop into your favorite Hazmat suit and join me as I break down the most memorable contestants, wont you?

The Stag
I will root for this guy until he finds true love. He is absolutely adorable in every way. All the girls love him and all the dudes are friends with him. As the reigning champ from last season, I'm unsure why he has returned to subject himself to such a wide plethora of communicable diseases, but I'm biting my tongue and looking forward to him and Lindzi, the horse-riding reject from Ben's season, to keep things relatively normal.

Twinergy
In an interesting twist to season three of "Bachelor Pad," Mike Fleiss has decided to add "Bachelor franchise fans" to join our "veterans" in the mansion. Twin sisters -- who look no more than 16-years-old but claim to be a very legal 22 -- actually confess that they've been watching the show FOREVER and are smitten with Our Host Chris Harrison. One can only assume that the babysitter let them stay up to watch the debauchery while the parents were celebrating date night back in the day, but that's neither here nor there. The important thing to note on national television is that one twin is labeled virtuous while the other is not. That doesn't keep them both from "pulling a Courtney" and going skinny dipping after winning the date challenge with fellow fan boy named David. Naturally, the franchise contestants hate the fans and have vowed to eliminate the Wonder Twins and their self proclaimed twinergy out the door next week when they don't have immunity.

Erica Rose
I'm convinced that her plastic surgeon father gives free nips and tucks with every season his daughter is invited to compete. Her slurred speech and watery gaze further back up my theory that she's popping various pills behind the scenes. She compares the six fans to "the help" and shuffles through the mansion making threats and promising retribution on anyone who tries to mess with her. Pulling at her hair extensions, she claims that there's only one set of twins that can stay in the game ... and they are hers. Don't do drugs kids.

Crazy Blakely
We learn that Blakely has moved from the pole to the wax station and vows that nothing will get between her and $250,000. She latches on to Chris (the guy from Emily's season who couldn't shoot a bow and arrow ... not Our Host) to be her partner and becomes extremely possessive in a relatively short amount of time, considering the current playing field. Erica should offer her some comfort in the form of a little pink pill, but Blakely would probably refuse claiming she needs to keep her head in the game. She freaks out when Jamie, the kissing instructor/lap dancer from Ben's season, sneaks off to make out with him in one of the 29 secret lairs of the mansion. Chris is stoked that two girls like him at once, Jamie bats her false eyelashes and Blakely threatens to donkey kick both of them in the throat before crying unnecessarily into the camera. Someone is over-tired.

SWAT
Picture it: This fan is a SWAT guy who chases down perpetrators in broad daylight (thank goodness the ABC cameras were there to catch it all on tape) before adjourning to his home, changing into his comfy flannel pajamas, pouring a nice glass of Merlot, lighting a million candles and settling down for a nice evening of "Bachelor" watching frivolity. Even SWAT boys have a soft side. I was disappointed that his fellow fan boy won the immunity challenge, leaving a huge bulls eye on the back of SWAT's back because I really like the fact that Harrison and the gang never knew his real name.

Ed
The Betty Ford Clinic is currently preparing a room for Ed as we speak. He didn't even make it to the ubiquitous knife against the champagne flute as Harrison called the troops to the sunken living room for a general assembly before he was naked in the pool. Oh, how I longed for the infamous green shorty shorts. It was quite embarrassing when Our Host had to retrieve him from doing hand stands in the shallow end and promise him a vodka tonic just to get him back in the group huddle. I wonder if the medicine cabinets are stocked with as much aspirin as the liquor cabinets are with various spirits. By the looks of Ed's bloodshot eyes and slow movements the next morning, I'm guessing this is going to be a long season for our resident Rico Suave.

What did you guys think Is Erica Rose a good villain? Was Reid really in to Paige? Does Rachel's nose ring hurt when she blows her nose? Will Ed stay sober long enough to play the game for real? Sound off in the comment section.

?

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Source: http://www.huffingtonpost.com/lincee-ray/bachelor-pad-season-3-premiere-recap_b_1696938.html

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Space shuttle Enterprise set to open to public

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Source: http://news.yahoo.com/space-shuttle-enterprise-set-open-public-214635690.html

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Cops Collect Ever More Mobile Device Info

60-Second Tech60-Second Tech | Technology

In 2011 law enforcement agencies made more than 1.3 million requests for customer cell phone records. Larry Greenemeier reports.

More 60-Second Tech

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We rely heavily on our cell phones. And law enforcement increasingly relies on information gathered from those phones to investigate crimes. A victim or suspect's mobile phone records can tell police who they've been speaking to or texting with accurate time stamps. Some records also track the location of the call or text.

More surprising is just how often local, state and federal authorities ask phone companies for this information.

In 2011, law enforcement agencies made more than 1.3 million requests for customer cell phone records, according to a new Congressional report. Verizon says these requests have increased about 15 percent annually since 2007.?

Congress is worried that the police may be gathering wireless data indiscriminately, grabbing information about innocent and guilty alike. Another concern is the fees charged to retrieve these records. AT&T billed law enforcement more than $8.2 million last year.

The data dump raises obvious privacy concerns. And reminds us that the more connected we are, the less privacy we can expect.

?Larry Greenemeier

[The above text is a transcript of this podcast]


Source: http://rss.sciam.com/click.phdo?i=52b01ecf6d9ee402b0724e3d9f56b0bf

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Windows 8 tablets and PCs to be released in October

I've used both Windows 7 and Windows 8 for some time. Some of my laptops and desktops run Windows 8, though not the Release Preview version made available on June 1 this year. Not all drivers and utilities for my various hardware seemed to work properly with Windows 8, but Windows 8 is better even without the 'Start' button. So the Windows 8 RTM is just three to four weeks ahead. I hope Google will ship their next Nexus 7 Plus running Windows 8. (Nexus 7 made by Asus runs Android 4.1 Jelly Bean.)

Source: http://club.myce.com/f94/windows-8-tablets-pcs-released-october-327932/

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'Poise' expands to offer more menopause products

This undated handout photo shows an advertisement for the new line of Poise products from Kimberly-Clark. The new line, which targets 50 million American women who are or will soon go through menopause includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel to treat hot flashes. (AP Photo/Kimberly-Clark)

This undated handout photo shows an advertisement for the new line of Poise products from Kimberly-Clark. The new line, which targets 50 million American women who are or will soon go through menopause includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel to treat hot flashes. (AP Photo/Kimberly-Clark)

This undated handout photo shows an advertisement for the new line of Poise products from Kimberly-Clark. The new line, which targets 50 million American women who are or will soon go through menopause includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel to treat hot flashes. (AP Photo/Kimberly-Clark)

This undated handout photo shows an advertisement for the new line of Poise products from Kimberly-Clark. The new line, which targets 50 million American women who are or will soon go through menopause includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel to treat hot flashes. (AP Photo/Kimberly-Clark)

This undated handout photo shows an advertisement for the new line of Poise products from Kimberly-Clark. The new line, which targets 50 million American women who are or will soon go through menopause includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel to treat hot flashes. (AP Photo/Kimberly-Clark)

This undated handout photo shows an advertisement for the new line of Poise products from Kimberly-Clark. The new line, which targets 50 million American women who are or will soon go through menopause includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel to treat hot flashes. (AP Photo/Kimberly-Clark)

NEW YORK (AP) ? Most moms have "the talk" with their daughters about their periods. Now the Poise feminine hygiene brand is initiating a "second talk" with women ? this time, about menopause.

Poise on July 23 is rolling out a line of products that target 50 million American women who are or will soon go through menopause. Priced between $3.99 and $7.99, the line includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel for women having hot flashes.

It's a move by consumer-products maker Kimberly-Clark, which owns Poise, to expand the brand beyond its line of pads for incontinence. But introducing new consumer products is tough since most people tend to be loyal to brands for decades. Not to mention that some doctors say many of the products Kimberly-Clark is rolling out are not particularly useful to women going through menopause.

Feminine washes are usually not recommended by many doctors, says Dr. Lauren F. Streicher, a gynecologist and assistant professor of obstetrics and gynecology at the Feinberg School of Medicine in Chicago. And products that mask vaginal odor could cause people to not treat what is causing that symptom in the first place, she added.

"The idea of covering it up with a freshener is an inappropriate approach," Streicher said. "I'm thrilled people are paying attention, but I don't want to see people taken advantage of."

This isn't the first time Kimberly-Clark, a Dallas-based company that also makes Kleenex tissue and Huggies diapers, has attempted to shake up feminine care. In 2010, the company launched U by Kotex, a line of brightly packaged tampons and pads, with tongue-and-cheek TV ads made fun of feminine care ad stereotypes such as a woman running on the beach and asked "Why are tampon ads so ridiculous?" The line was a hit and named one of SymphonyIRI's 2011 New Product Pacesetters.

For the Poise brand, the company created the term "light bladder leakage," or LBL, in 2009 to avoid the stigma associated with the word "incontinence." The company also hired actress Kirstie Alley to spread the word that one in every three women had experienced "light bladder leakage" symptoms.

Now the company wants to build on that by expanding the Poise brand, which was first launched in 1992. Sales of Poise products have grown steadily over the past five years, with sales up 56 percent to $475.7 million in 2011, according to Euromonitor International.

Making a new product line wasn't easy, though.

Beginning in 2009, about 30 people at Kimberly-Clark, two-thirds of them women themselves, began to research what types they could offer new products under the Poise brand, aimed at women 40-plus. They interviewed 8,000 women in the U.S. and 3,000 people outside the U.S. during the process, asking questions about their needs and testing products and advertising concepts. They found that women faced three main symptoms of menopause ? vaginal dryness, odor and hot flashes.

But the company had to figure out how to appeal to women about a subject that's not discussed often. The company rolled out the product in Chile in 2009. In the country, which is a more conservative than the U.S., Kimberly-Clark marketed the product with the made-up word "maduritude," a combination of the Spanish words for mature and woman. In the U.S., the company decided to be more frank about menopause.

In the U.S., Kimberly-Clark created a TV, print and online marketing campaign focuses on "The Second Talk." In TV and print ads, which begin running on July 30, women describe the symptoms of menopause and the need to discuss it.

"There's the big talk about the period. There's no talk about menopause," said one woman in a TV ad. Copy from a print ad reads: "It's like someone put a hot frying pan on my face," in reference to hot flashes. The ad directs people to "see real women's stories at the2ndtalk.com," which will hold online forums on the subject.

Kimberly-Clark says that the campaign and the products ? the company is waiting for Food and Drug Administration for the vaginal lubricant ? are an attempt to open up a dialogue about menopause. That's something the company says women say they long for.

"There's not a lot of conversation happening about menopause," said Jay Gottleib, vice president of Kimberly-Clark's North American adult & feminine care business. "Women very much want to have conversations but don't have the forums."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-07-09-Poise-Menopause%20Line/id-8a5bd1b6b86e4b7ba49a97e8a7e6f89c

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